1–31 October 2026 · Moscow time
- Customers who visited
- 376
- Rewards handed over
- 18
Digital loyalty cards for small businessesGive customers a reason to come back
Stamps and rewards without an app. See who comes back.
- A card in the browser
- Rewards on your terms
- Track repeat visits
Open demo
Discuss your launch No sign-up · example with demo data
Customer card · Demo data
Utro Bakery
6 stamps = a croissant with your order
4 of 62 stamps to your reward
Card powered by Snova PassA card in the browser
Customers collect stamps without installing an app.
Confirmation at the counter
A single-use QR or NFC stamp: one purchase — one stamp.
An owner's dashboard
See repeat visits and customers who have been away.
How it works
From purchase to reward in three steps
- 01
The customer scans a QR code
A staff member shows a single-use purchase QR. The customer scans it and opens the card in their browser.
- 02
The service adds a stamp
The server confirms the purchase, and the customer sees a new stamp. The QR lasts 60 seconds and works once. An NFC stamp is an alternative.
- 03
The staff member hands over the reward
The customer fills the card and shows the code. The staff member hands over the reward and confirms it at the counter. The card shows “Reward handed over”.
View the customer and counter journey
Purchase recorded. One step closer to a reward.
The service adds a stamp after the server confirms the purchase. Customers immediately see their new progress.
My cardsDemo data
✓ Stamp received+1 stamp · 4 → 5 of 6
Utro Bakery6 stamps = a croissant with your order
5 of 61 more stamp for a new reward. Previous-cycle rewards available: 1.
Last visit · confirmed purchaseOne purchase. One stamp.
The staff member creates a purchase QR. The customer scans it with their phone camera. The service confirms the purchase, and the staff member sees the added stamp at the counter.
The QR code lasts 60 seconds and works once. An NFC stamp is a separate way to confirm a purchase.
Counter · Utro BakeryDemo data
First · waiting
The guest scans the QR with their phone camera
Single-use QR · 60 seconds00:48
Sample QR — cannot be scanned. Timer frozen for this example.
No stamp has been added yet.
Then · a separate state
✓ Done · +1 stamp
New saleConfirmation received from the server
Clear for customers. Easy for staff. Useful for owners.
Customers see how close the reward is
The card shows collected stamps and the reward. It opens in the phone’s browser, with no app to install.
Staff see each purchase confirmed
The staff member shows a single-use QR and sees when the stamp is added. When handing over a reward, they confirm it at the counter; the card shows “Reward handed over”.
Owners know when to get in touch
You see repeat visits and notice who has not been back for a while. Invite customers back through MAX or Telegram and assess the campaign result in the report.
Campaigns and reports are included in the Return plan.
Compare plansAn owner's dashboard
Visits and guests in one overview
Review confirmed visits, returning guests and rewards handed over. Choose the next step using data from your business.
Open the owner demo →OverviewDemo data
Utro Bakery1–31 October 2026 · Moscow time
Customers with a visit376Customers with a paid, non-cancelled purchase during the period
With repeat purchases254254 of 376 in the period: at least 2 purchases across all history up to its end
At risk41All history up to period end, including lost customers; not a share of 376
Rewards handed over18Confirmed at the counter during the period
Confirmed visits · October intervals
579 confirmed visits in October. The final interval is 22–31 October (10 days); the others span 7 each.
What to do now
Check customers in the demoCheck customers at risk and prepare an invitation.
Notice a pause between visits
See who has been away longer than usual. Check their history before preparing an invitation.
The threshold depends on visit history and program settings. It is a signal to check, not a prediction of a purchase.
Customers · Utro BakeryDemo data
At risk · 30
As of 1 November 2026 · Moscow timeSegment excludes lost customers. Overview: 41 at risk, including 11 lost customers.
- Guest 376 · 2 purchases31 full days without a visit
20 days between purchases
- Guest 377 · 2 purchases31 full days without a visit
20 days between purchases
- Guest 378 · 2 purchases31 full days without a visit
20 days between purchases
Check your audience
Before launching, check group members and the available contact channel.
Prepare a campaignWith fewer than 3 visits, the threshold is 21 days; otherwise 1.5 median intervals, from 7 to 21 days. Lost customers reach twice the threshold.
Win-back campaigns
Invite back customers who have been away
You choose an audience and message for MAX or Telegram, then view the result in the report.
How we calculate resultsInvitation to return
Demo dataFor Utro Bakery customers who have not visited for a while.
Utro Bakery: your card and stamps are still here. Drop by for fresh bread. When: Mon–Fri, 14:00–17:00.Sample message · demo channel, no real messages sent
How we calculate results
For now, we show the method using an example, rather than a customer result. We compare the proportions who returned over the same period.
Example: inviting customers back to Utro Bakery
- Example period
- 1–14 October 2026 · 14 full days · Moscow time · after sending.
- Who we compare
- 150 customers who have been away. Before sending, 120 are assigned to the message group and 30 (20%) to the control group without a message. Delivery is not measured.
- What counts as a return
- At least one confirmed visit during the period. Each customer is counted once; this counts customers, rather than all visits. Purchases after the observation window count toward October totals, but not campaign returns.
Assigned to the message group
22 of 120
18.3% of customers returned
No message · control
3 of 30
10% of customers returned
Additional returning customers · estimate
≈ 10 customers
Difference in return rates: about 8.3 percentage points.
A calculation you can check
22 − 120 × (3 / 30) = 10
Without a message, we expect 12 of 120 customers to return, based on the control rate. Subtracting the 12 expected from the 22 observed estimates 10 additional customers.
Too early to draw conclusions. This is a calculation example, not a promise of growth. The control group is small: these numbers cannot confidently establish an effect. The actual effect could be zero or negative. Visits alone do not show profit or return on investment.
View the example in the demoWhat to check in the product and before a pilot
What you can check in the product
One QR code — one use
A purchase QR code is valid for 60 seconds and works once. An expired code does not add a stamp.
A card with no app to install
Customers open the card in their phone’s browser. No app installation is needed.
Before the pilot starts
Data storage in Russia, including backups, requires confirmation. We will agree on the cost, duration and process for ending the pilot in advance.
Discuss a pilot with support: we will help you choose a reward, walk through the customer and staff journeys, and review the report. We will check availability in your neighbourhood during the discussion.
A results-based pilot is discussed separately: 20% of additional revenue estimated by comparison with the control group. This is not a share of total revenue or profit.
Pricing and pilot formatFor businesses people come back to
Example programs: you choose the reward, stamp count and visit rhythm.
Demo dataCoffee shop
- Sample reward
- 6 drinks = a complimentary cappuccino
- Sample rhythm
- 2–4 visits a week
Bakery
- Sample reward
- 6 purchases = a croissant with the order
- Sample rhythm
- 3–5 purchases a week
Barbershop
- Sample reward
- 6 haircuts = complimentary styling
- Sample rhythm
- A haircut every 3–5 weeks
Lunch spot
- Sample reward
- 6 lunches = dessert with lunch
- Sample rhythm
- One lunch a day · Mon–Fri
Pricing
Choose how to launch
Start
990 ₽ / month per location
- Stamp cards with no customer app
- Counter: QR and NFC stamp
- Protection against duplicate stamps
- Visit and customer overview
Return
Recommended1 490 ₽ / month per location
- Everything in Start
- Win-back campaigns in MAX and Telegram
- A control group and report for each campaign
- Segments: new, regular and at-risk customers
Compare approaches
Which loyalty format suits your business?
A paper card, a separate app or your POS loyalty module can meet different needs. Snova Pass suits businesses that want a card without an app download and a separate overview of repeat visits.
For a simple start
Paper card: visible progress and use without an internet connection.
For linking rewards to sales
POS loyalty system: start with the features of the system you already use.
For cards and return visits
Snova Pass: a browser card, visit confirmation and campaign reports with a control group.
We compare formats, not every product on the market. “Separate app” here means installation is required. Some services also offer browser and Wallet options without it. Check the capabilities and costs of each specific solution separately.
What the Snova Pass assessment covers. Cards and the overview are in Start. Campaigns and a control group are in Return. The NFC stamp is optional. Recorded visits do not represent all business visits or revenue.
| What we compare | Snova PassBrowser card + owner dashboard | Paper cardA standard card without a digital customer database | Separate appA setup that requires installation | POS loyalty systemA module for a specific POS system |
|---|---|---|---|---|
| Costs | Start: RUB 990/month per location; Return: RUB 1,490/month per location. Additional costs are clarified at launch | Card printing, a stamp and manual record keeping | Subscription or development, maintenance and possible integrations | May be included in the POS plan or charged separately; check messaging and setup costs |
| Connection to POS receipts | No need to change your POS; an automatic receipt connection is not claimed in this comparison | No automatic connection | May require integration with your POS | Rewards are linked to sales within a compatible POS system |
| When to consider it | You want digital stamps without an app download and a separate way to work on return visits | You want a simple reward without digital records | You need app features such as ordering, and customers are willing to install it | You already have a suitable POS and need to link rewards to sales |
Show all 10 criteria
What this comparison is based on
Checked on 9 November 2026. These examples show differences within categories; they are not a brand ranking.
- Snova Pass — features and pricing
Features checked against current product materials. Plan details are in the section above.
- Stamp Me — app, web and Wallet
One service can offer several ways to access a card without a mandatory app download.
- Square Loyalty — POS, Apple Wallet and reports
An example of POS loyalty capabilities: digital cards, loyalty transactions and reports.
- iiko — plan details
Digital loyalty cards may be included in a POS plan.
Questions before you launch
Do customers need to install anything?
No. The QR opens the card in the phone browser. Customers can also choose to add it to Apple Wallet.
What does the staff member do at the counter?
Press “New sale” and show the QR. After the purchase is confirmed, they see “Done · +1 stamp”.
What equipment is needed?
A phone or tablet with a compatible browser and internet access. The NFC stamp is optional; we check phone compatibility during setup.
Can I choose my own reward?
Yes. You choose the number of stamps and the reward: a drink, pastry or service.
How do you prevent stamp abuse?
The QR is single-use and lasts 60 seconds. There is also an interval between stamps and a daily limit.
How much does it cost, and who helps us launch?
Start costs RUB 990 per month per location; Return costs RUB 1,490 per month per location. We help you set up the program and train your staff.
Is there a minimum term, and how can I cancel?
Start and Return prices are per month per location. A minimum term and cancellation process have not yet been published. Clarify these conditions before launch.
What happens to customer data if I stop using the service?
The business dashboard uses pseudonyms and only the last two digits of a phone number, if provided. Conditions for storing, exporting and deleting data after you stop using the service have not yet been published. Clarify them before launch.
How long does launch take?
We help you configure the program and train your team. There is no published fixed launch time: clarify the schedule based on your program, equipment and team preparation.
See Snova Pass with your business in mind
We’ll show you the customer card, checkout and owner’s report. We’ll discuss a reward for your customers and how to launch the program.
Contact me on TelegramContact me on WhatsApp
The channel will be selected in the form below. Leave your contact details and send your request.